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Ecommerce stores can use automated customer journeys to increase the number of paying customers, the frequency of repeat purchases, and the basket size (purchase value). Marketing automation tools allow stores to send targeted emails and SMS messages to customers based on their actions and interests, which can help to nurture and convert leads into paying customers.

In this piece, we'll talk about the many forms of e-commerce advertising, give some examples of their use, and provide some pointers on how to maximise their efficacy for your own firm.

With the correct approach, marketing automation can be an invaluable tool for businesses of all sizes across a range of sectors.

Accurately measuring and monitoring the effectiveness of your advertising and marketing efforts is crucial to achieving growth.

Whatever the reason, you need to get past the spam filters and persuade the recipient to read your email.

For anyone not born with a smartphone in their hand, it can be hard to wrap your head around the nuances of social media and how to actually get results for your business.