Increase your Ecommerce Sales by up to 600% using personalised email nurture funnels and SMS marketing

How to use Marketing Automation for Ecommerce

Ecommerce stores can use automated customer journeys to increase the number of paying customers, the frequency of repeat purchases, and the basket size (purchase value). Marketing automation tools allow stores to send targeted emails and SMS messages to customers based on their actions and interests, which can help to nurture and convert leads into paying customers.

Here are some specific automations and things that ecommerce stores can set up to achieve these goals:

Increase the number of paying customers:

1. Abandoned cart emails

1. If a customer adds items to their cart but does not complete the purchase, the store can send them an email reminding them of the items and offering a discount to encourage them to complete the purchase.

2. Personalized product recommendations

1. By sending customers recommendations based on their past purchases and browsing history, stores can show that they are paying attention to their interests and increase the likelihood of a sale.

3. Lead nurturing campaign

1. Stores can set up automated email campaigns to nurture leads and gradually guide them towards making a purchase. This can be particularly effective for customers who are not yet ready to buy but may be interested in the future.

Increase the frequency of repeat purchases:

1. Personalized abandoned cart emails

1. By including recommendations for similar products in abandoned cart emails, stores can encourage customers to complete their purchase and consider buying additional items.

2. Customer segmentation

1. Stores can segment their customer base based on purchase history and send targeted emails with personalized recommendations and special offers. This can help to increase the frequency of repeat purchases from loyal customers.

3. Post-purchase emails

1. Stores can send post-purchase emails with recommendations for complementary products or upsells. This can help to increase the average order value and encourage customers to make additional purchases.

Increase the basket size (purchase value):

1. Upsell and cross-sell emails

1. By sending customers emails with recommendations for related or complementary products, stores can encourage them to add more items to their cart and increase the overall purchase value.

2. Basket recovery emails

1. If a customer starts to check out but does not complete their purchase, the store can send them a basket recovery email with recommendations for additional items that might be of interest.

3. Product bundles

1. Stores can create product bundles or offer discounts for purchasing multiple items, which can encourage customers to add more items to their cart and increase the overall purchase value.

Marketing automation allows ecommerce shops to use technology to streamline, automate, and measure marketing tasks and workflows. This can include email marketing campaigns as well as social media posts, and ad campaigns. By automating these tasks, ecommerce stores can save time and resources, and personalise their marketing efforts for each individual customer.

Customer segmentation

By segmenting their customer base into specific groups based on demographics, interests, and behavior, ecommerce stores can create targeted marketing campaigns that are more likely to be successful.

Personalized recommendations

By using data on customer purchasing history and behavior, ecommerce stores can make personalized recommendations to each individual customer, increasing the chances that they will make a purchase.

Retargeting ads

By using retargeting ads, ecommerce stores can show ads to customers who have visited their website but did not make a purchase. This can be a powerful way to bring back potential customers and increase sales.

Overall, marketing automation is a powerful tool that ecommerce stores can use to increase repeat purchases and drive revenue. By setting up targeted email campaigns and using data to personalize their marketing efforts, businesses can effectively engage their customers and encourage them to make additional purchases. Resulting in increased purchases, larger basket sizes, and higher revenues.

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