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The eight best email-friendly fonts are Arial, Courier New, Georgia, Helvetica, Lucida Sans, Tahoma, Times New Roman, and Trebuchet MS.
Email-safe fonts are accessible on the widest range of computers, devices, and applications and can prevent your font from being substituted by the email client for a different fallback font in a way that negatively impacts the design and layout of your email.
The fonts that we generally recommend for the paragraph body are Arial or Helvetica and for headings we recommend Georgia or Helvetica. But you can select from this list.
NOTE: Web-safe fonts are NOT the same as email safe fonts. They exist only online and can be added to your communications and applications with plug-ins and snippets. Using email-safe fonts that work universally across most email clients is critical.
If the email client does not support your font, it will substitute that font for another font, and different email clients will have different fallback font settings that you cannot control. You can manually select a fallback font of your own to tell the email client what to display if it can't display your chosen font, but even that is not going to work with some email clients.
For this reason, ActiveCampaign and other email marketing platforms only give you a selection of reliable email-safe fonts to select from as they know these fonts will display reliably in email accounts.
Choosing the right email font matters because it can have a significant impact on your email campaigns. Here are some data-backed reasons:
• Email client compatibility - fallback fonts may not use the fallback font that is in line with the design.
• Maximize your recipient's time: People take twice as long trying to read fancy fonts, but they only spend an average of 11 seconds on an email. By using the right email-safe font, your customers might read 2x more of your email before taking action or moving on to the next one.
• Boost your conversion rate: Click Laboratory increased form conversion by 133% by simply changing the font size from 10 point to 13 point and adding a bit of line spacing.
See the list below as an example of email clients and their support of web-safe fonts:
When it comes to choosing email fonts. Here are the eight best email-friendly fonts to consider:
Arial: Arial is a contemporary sans-serif email-safe font with soft and full curves that give it a modern feel. It's an excellent font for body copy or headlines across email campaigns.
Courier New: With its typewriter-like appearance and easy-to-read serifs, Courier New is a classic email-safe
Georgia: Georgia is a classic serif font from Microsoft, commonly used in newspapers and magazines. It has an authoritative and formal appearance and is an excellent option for readability if your content is more word-heavy.
Helvetica: Arguably the most popular digital font, Helvetica is not great for body copy but packs a classy punch when used in titles, brand names, taglines, slogans, and headlines. It's safe for more than just being email-friendly.
Lucida Sans Unicode: Lucida Sans Unicode is a sans-serif variant of the Lucida font family that's simple and legible. It doesn't have bold or italics variations.
Tahoma: Tahoma is a Microsoft-designed font that translates well to emails' small and limited real estate nature. It's specifically designed to help with on-screen display for small-sized text in dialog boxes and menus.
Times New Roman: A tried-and-true email-safe font, Times New Roman is safe to use just about anywhere. It's not a contemporary font, but it's space-efficient, legible, and familiar.
Trebuchet MS: Trebuchet MS is one of the bolder, digital-friendly fonts with an unmistakable look. It has classic and typical characters and others that are downright creative, like the "g".
Many people use images as headings with their brand guidelines fonts to get a specific look of a font, that will be displayed reliable, but that means that people have to load the images to read them and they will display as different sizes across mobile versus desktop as the email is optimised for the device screen size.
