With more consumers than ever researching products and services online before purchase, it is crucial that your business appears credible and trustworthy. When online, consumers can make split second decisions that rule your business out of their search, and once this happens you have to work ten times harder to get them back.

But what does this really mean… isn’t what is considered ‘unprofessional’ subjective to each person? People are individuals of course, but there are a 8 key things that are universal, which you can check to make sure you don’t come off looking untrustworthy.

Read More BRAND POSITIONING – Does your business look untrustworthy or unprofessional online?