Accurately measuring and monitoring the effectiveness of your advertising and marketing efforts is crucial to achieving growth. In order for your business to achieve sustained revenue and profit, a process of careful conversion tracking is mandatory.

Many e-commerce stores use conversion tracking to measure the performance of their marketing activities, but there are still many online stores that are still not taking advantage of the important tools available to track Return On Investment (ROI).

Read More Setting Up Conversion Tracking for Your Shopify or Woo Commerce Online Store