Facebook brings down the privacy wall and unlocks public sharing.

In a move that may be aimed at firing up their Stories feature, Facebook have now given their users the option to publish their Facebook Stories, not only to their friends, but also to the general public… just like Instagram and Snapchat.

Initially, this ‘public feature’ for Stories was only available to ‘social media stars and public figures’, but can now be used by every-day Facebook users. Although Facebook tried to keep it on the down-low, a Facebook spokesperson has confirmed the official change.

Read More FACEBOOK REACH – Want to know how to share your facebook stories publicly?

Why is marketing automation critical for SME's

When done right, marketing automation can increase the conversion of potential customers into paying customers. It allows you to personalise your email, based on the specific message on your website that the potential customer has reacted to. This gives you important information about what they want and what their potential pain or passion points may be.

Conversions to sales are increased by ensuring potential customers receive the right type of message at the right time in their decision making process…

Read More LEAD NURTURE – Why is marketing automation critical for small to medium business?

With more and more Facebook users expected to join these groups, this means a bigger pool of potential customers for businesses. But how do you use these groups for you business without seeming like you are a shameless self promoter?

Most groups are private and run by the Facebook user that set them up. So you need to request to join and be accepted. Some admins may ask you some questions as they want to make sure you have a genuine interest in the group, so it is best that you join groups that are a good fit for you products and services or your geographic location. You want to make sure that you can genuinely add value to the conversations. If you are a retailer of children’s clothing for example there are countless Facebook Mother’s groups that you can join…

Read More FACEBOOK GROUPS – 5 easy ways to grow your business using facebook groups. Part 1

Facebook have announced that they are now rolling out testing of Messenger Display Advertising globally, placing businesses display ads directly into a potential customer’s inbox. This move will give businesses a new and potentially more compelling way to reach people directly, selling their products and services straight from the Messenger App.

But should you use it for your business?

Read More FACEBOOK MESSENGER – Should I advertise on it?

With over 2.5 million people using it worldwide, email is here to stay.

Email marketing is an often overlooked business tool and one of the most cost effective ways to get your message to your customers.

But how do you cut through the email clutter? Here are 4 things you can do to get your email marketing delivering you more sales.

Read More EMAIL MARKETING – 4 tips to get your email marketing delivering you more sales

With more consumers than ever researching products and services online before purchase, it is crucial that your business appears credible and trustworthy. When online, consumers can make split second decisions that rule your business out of their search, and once this happens you have to work ten times harder to get them back.

But what does this really mean… isn’t what is considered ‘unprofessional’ subjective to each person? People are individuals of course, but there are a 8 key things that are universal, which you can check to make sure you don’t come off looking untrustworthy.

Read More BRAND POSITIONING – Does your business look untrustworthy or unprofessional online?

The new ‘Groups’ section is currently available by limited Facebook app users, but will now be broadened across the platform with a ‘Discover’ page for finding new communities.

A large proportion of Facebook users have not yet explored this feature and this change is great move by the social giant, as it will mean more people joining groups and potentially opening up a whole new angle to their daily ‘social’ lives.

Read More FACEBOOK DISCOVERY – Facebook communities to take centre stage on the platform…