Thankfully, the volume of spam emails is falling. As a percentage of total emails sent, spam now accounts for just 48% compared with a mighty 71% in 2014 [1]. Whoa!
As you are no doubt aware, the App Store is a crowded place with around three million apps all vying for attention. This means that getting your app noticed among all the others in your category is a significant challenge.
In this article, we take a closer look at keyword optimisation for apps and at the practical steps, you can take to rank higher in your category, to encourage more users to convert by tapping the ‘download’ button.
Read More How to rank higher on the App Store with keyword optimisation best practise
For anyone not born with a smartphone in their hand, it can be hard to wrap your head around the nuances of social media and how to actually get results for your business.
With over 500 million engaged users per day, Instagram can be a big revenue driver for businesses who get it right.
Read More INSTAHACKS – Learn to grow your Instagram page in just 10 minutes
You have succeeded in building a steady flow of traffic to your website, but what happens then? Do the majority of your visitors then exit the site without making an inquiry?
Read More AUTOMATION – How to increase conversions with a lead nurture sequence
If you’re not getting the leads or sales you were expecting from your website you’ve come to the right place! We’ve put together a handy guide of the most common reasons website visits do not convert to leads or sales
Read More CONVERSION – Is your website traffic not converting to sales?
It can also strengthen your relationship with your customer and help turn them into advocates. When done wrong however, they can be more irritating than a hawker selling bracelets on a Bali beach.
Read More ABANDONED CART – 10 step guide to creating abandoned cart emails that work
A recent study by Adobe has shown some disturbing trends for abandoning carts with a huge volume of people not following through with purchases from eCommerce stores:
If done correctly, retargeting and cart abandonment automation can be used very effectively to claw back some of those lost sales.
Read More COMMON ECOMM MISTAKES – 7 ecommerce mistakes that lead to abandoned carts
Facebook brings down the privacy wall and unlocks public sharing.
In a move that may be aimed at firing up their Stories feature, Facebook have now given their users the option to publish their Facebook Stories, not only to their friends, but also to the general public… just like Instagram and Snapchat.
Initially, this ‘public feature’ for Stories was only available to ‘social media stars and public figures’, but can now be used by every-day Facebook users. Although Facebook tried to keep it on the down-low, a Facebook spokesperson has confirmed the official change.
Read More FACEBOOK REACH – Want to know how to share your facebook stories publicly?
More DO’s and DON’T’s of using facebook groups for business…
If you regularly use these strategies, you will very quickly start to see real results and increasing sales. And the best thing about using this strategy… you don’t need to give facebook any advertising dollars!
Read More FACEBOOK GROUPS – 5 easy ways to grow your business using groups – Part 2
When done right, marketing automation can increase the conversion of potential customers into paying customers. It allows you to personalise your email, based on the specific message on your website that the potential customer has reacted to. This gives you important information about what they want and what their potential pain or passion points may be.
Conversions to sales are increased by ensuring potential customers receive the right type of message at the right time in their decision making process…
Read More LEAD NURTURE – Why is marketing automation critical for small to medium business?