A Beginner’s Guide to Marketing Automation

With the correct approach, marketing automation can be an invaluable tool for businesses of all sizes across a range of sectors. As well as increasing sales, marketing automation can also simplify the tasks of marketing teams to help them to meet their core objectives more efficiently.

As there is a significant degree of misunderstanding regarding what marketing automation actually is, let’s take a few moments to delve a little deeper into its inner workings and uncover precisely how it can help businesses in both the short and long term.

Setting Up Conversion Tracking for Your Shopify or Woo Commerce Online Store

Accurately measuring and monitoring the effectiveness of your advertising and marketing efforts is crucial to achieving growth. In order for your business to achieve sustained revenue and profit, a process of careful conversion tracking is mandatory.

Many e-commerce stores use conversion tracking to measure the performance of their marketing activities, but there are still many online stores that are still not taking advantage of the important tools available to track Return On Investment (ROI).

Top tips to avoid email spam filters

Thankfully, the volume of spam emails is falling. As a percentage of total emails sent, spam now accounts for just 48% compared with a mighty 71% in 2014 [1]. Whoa!

Let’s revisit two words from this paragraph:

Thankfully – as an email sender, you’re an email reader too.

How to rank higher on the App Store with keyword optimisation best practise

As you are no doubt aware, the App Store is a crowded place with around three million apps all vying for attention. This means that getting your app noticed among all the others in your category is a significant challenge.

In this article, we take a closer look at keyword optimisation for apps and at the practical steps, you can take to rank higher in your category, to encourage more users to convert by tapping the ‘download’ button.

INSTAHACKS – Learn to grow your Instagram page in just 10 minutes

For anyone not born with a smartphone in their hand, it can be hard to wrap your head around the nuances of social media and how to actually get results for your business.

With over 500 million engaged users per day, Instagram can be a big revenue driver for businesses who get it right.

AUTOMATION – How to increase conversions with a lead nurture sequence

Are you missing out on sales?

You have succeeded in building a steady flow of traffic to your website, but what happens then? Do the majority of your visitors then exit the site without making an inquiry?

This article will show you how a simple lead magnet with an automated email nurture sequence can give you are a real boost in sales.

CONVERSION – Is your website traffic not converting to sales?

If you’re not getting the leads or sales you were expecting from your website you’ve come to the right place! We’ve put together a handy guide of the most common reasons website visits do not convert to leads or sales

ABANDONED CART – 10 step guide to creating abandoned cart emails that work

When done right, a good abandoned cart email sequence can lead to a dramatic uplift in sales

It can also strengthen your relationship with your customer and help turn them into advocates. When done wrong however, they can be more irritating than a hawker selling bracelets on a Bali beach.

COMMON ECOMM MISTAKES – 7 ecommerce mistakes that lead to abandoned carts

The data on abandoned carts is more terrifying than ever.

A recent study by Adobe has shown some disturbing trends for abandoning carts with a huge volume of people not following through with purchases from eCommerce stores:

“Average cart abandonment from desktop: 74%”

“Average cart abandonment from mobile: 84%”

If done correctly, retargeting and cart abandonment automation can be used very effectively to claw back some of those lost sales.

FACEBOOK REACH – Want to know how to share your facebook stories publicly?

Facebook brings down the privacy wall and unlocks public sharing.

In a move that may be aimed at firing up their Stories feature, Facebook have now given their users the option to publish their Facebook Stories, not only to their friends, but also to the general public… just like Instagram and Snapchat.

Initially, this ‘public feature’ for Stories was only available to ‘social media stars and public figures’, but can now be used by every-day Facebook users. Although Facebook tried to keep it on the down-low, a Facebook spokesperson has confirmed the official change.

Blog