As you are no doubt aware, the App Store is a crowded place with around three million apps all vying for attention. This means that getting your app noticed among all the others in your category is a significant challenge.

In this article, we take a closer look at keyword optimisation for apps and at the practical steps, you can take to rank higher in your category, to encourage more users to convert by tapping the ‘download’ button.

Read More How to rank higher on the App Store with keyword optimisation best practise

Are you missing out on sales?

You have succeeded in building a steady flow of traffic to your website, but what happens then? Do the majority of your visitors then exit the site without making an inquiry?

This article will show you how a simple lead magnet with an automated email nurture sequence can give you are a real boost in sales.

Read More AUTOMATION – How to increase conversions with a lead nurture sequence

7 ecommerce mistakes that lead to abandoned carts

The data on abandoned carts is more terrifying than ever.

 

A recent study by Adobe has shown some disturbing trends for abandoning carts with a huge volume of people not following through with purchases from eCommerce stores:

“Average cart abandonment from desktop: 74%”

“Average cart abandonment from mobile: 84%”

 


 

If done correctly, retargeting and cart abandonment automation can be used very effectively to claw back some of those lost sales.

Read More COMMON ECOMM MISTAKES – 7 ecommerce mistakes that lead to abandoned carts

Facebook brings down the privacy wall and unlocks public sharing.

In a move that may be aimed at firing up their Stories feature, Facebook have now given their users the option to publish their Facebook Stories, not only to their friends, but also to the general public… just like Instagram and Snapchat.

Initially, this ‘public feature’ for Stories was only available to ‘social media stars and public figures’, but can now be used by every-day Facebook users. Although Facebook tried to keep it on the down-low, a Facebook spokesperson has confirmed the official change.

Read More FACEBOOK REACH – Want to know how to share your facebook stories publicly?

Why is marketing automation critical for SME's

When done right, marketing automation can increase the conversion of potential customers into paying customers. It allows you to personalise your email, based on the specific message on your website that the potential customer has reacted to. This gives you important information about what they want and what their potential pain or passion points may be.

Conversions to sales are increased by ensuring potential customers receive the right type of message at the right time in their decision making process…

Read More LEAD NURTURE – Why is marketing automation critical for small to medium business?