With the correct approach, marketing automation can be an invaluable tool for businesses of all sizes across a range of sectors. As well as increasing sales, marketing automation can also simplify the tasks of marketing teams to help them to meet their core objectives more efficiently.

As there is a significant degree of misunderstanding regarding what marketing automation actually is, let’s take a few moments to delve a little deeper into its inner workings and uncover precisely how it can help businesses in both the short and long term.

Read More A Beginner’s Guide to Marketing Automation

Accurately measuring and monitoring the effectiveness of your advertising and marketing efforts is crucial to achieving growth. In order for your business to achieve sustained revenue and profit, a process of careful conversion tracking is mandatory.

Many e-commerce stores use conversion tracking to measure the performance of their marketing activities, but there are still many online stores that are still not taking advantage of the important tools available to track Return On Investment (ROI).

Read More Setting Up Conversion Tracking for Your Shopify or Woo Commerce Online Store

As you are no doubt aware, the App Store is a crowded place with around three million apps all vying for attention. This means that getting your app noticed among all the others in your category is a significant challenge.

In this article, we take a closer look at keyword optimisation for apps and at the practical steps, you can take to rank higher in your category, to encourage more users to convert by tapping the ‘download’ button.

Read More How to rank higher on the App Store with keyword optimisation best practise

Are you missing out on sales?
You have succeeded in building a steady flow of traffic to your website, but what happens then? Do the majority of your visitors then exit the site without making an inquiry?

This article will show you how a simple lead magnet with an automated email nurture sequence can give you are a real boost in sales.

Read More AUTOMATION – How to increase conversions with a lead nurture sequence

Facebook brings down the privacy wall and unlocks public sharing.

In a move that may be aimed at firing up their Stories feature, Facebook have now given their users the option to publish their Facebook Stories, not only to their friends, but also to the general public… just like Instagram and Snapchat.

Initially, this ‘public feature’ for Stories was only available to ‘social media stars and public figures’, but can now be used by every-day Facebook users. Although Facebook tried to keep it on the down-low, a Facebook spokesperson has confirmed the official change.

Read More FACEBOOK REACH – Want to know how to share your facebook stories publicly?